edin.over

I think you are really underestimating the cost of advertising, eBay is thought to spend nearlly half a billion dollars with a google alone.

tusken

Wow... how can they do that?

I've advertised on Google... it doesn't cost too much.

The thing is... we would have to have a good return rate to advertise with PPC.

What other forms of advertising are there? Not including TV lol.

perten

radio, magazines (for that specific niche)

tusken

Yes... magazines would be a good idea.

Not like Vogue or anything... I don't think people that read that magazine would care about discounts anyway.

perten

sell goods on ebay, then include flyers in the packages for the "new site"

edin.over

An example of print based advertising, The Mail on Sunday a very popular Sunday paper in Australia. A full page advert in there for one week, $65,000. One advert, one day, one demographic.

That doesn't even include the cost of having the advert designed which will probably be about $5,000.

P.S You must have missed the question on Tazbar, if I said Tazbar to you what comes to mind?

Ben.Harper

How many times does eBay show up when you do a search on Google?

Advertising in Magazines, Newspapers, Billboard's, Oh and of course word of mouth. That's just a few, there's numerous ways you can advertise.

tusken

ben.harper... thanks.

So what are the odds of this site actually coming to life? lol

zoe85

The 5M could be spent in a month.

What you are suggesting is no different the millions of other sites out there.

It is all well and good starting a site but how are you going to survive without traffic and ultimately sales. OK you can start it small but if that is the case, do it yourself and with your own money.

Basically if you want to rival the big players you have to spend big money, otherwise it is a pointless discussion unfortunately. Even with 50K startup, you can start the business and fill your shelves quite nicely. But it is rather pointless if no one finds you.

tusken

What is Tazbar?