If I were you, I would put some content on your website that casually talks about the MLM program (with affiliate links) in such a way that it doesn't look like you're trying to sell people on it but enough that you get them interested in it. Another option is to make a mailing list, if you don't already have one, so that people can subscribe to receive industry related news and updates from you. Then you could occasionally mention the MLM program in your newsletters. If it's not possible to have affiliate links, though, you won't get any credit for referring people through online means.
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