No, the home page just holds a handful, usually. There is a Category Menu across the top or down a side (or both).
Here are a couple of working sites, each with a different "skin".
And it never hurts to have your own look and brand. But, the general concensus here seems to be "Get your cart up and selling, then worry about the final design."
The skin is just like a coat or sweater, it can be added or changed at will. When I first started sellin online I had a high dollar cart that had about 15 skins that could be changed at will. Christmas, St. Paddy's, Mothers Day, Valentines Day, etc. But for $4,000 I should have had something, eh?
Anyhow, here's a couple -
http://www.gifts.jowestcorp.com/inde...ewCat&catId=23
http://www.istockbargains.com/about-us/info_1.html
http://www.mediacroc.co.uk/
http://www.atozvarieties.com/ This last belongs to the guy whose membership site I promote. It is a basic CubeCart skin with just his own header across the top. He's done it himself.
I'll do just a header install for $ 15 and do a bit more, like moving the different boxes like Login or Featured Item around for $ 25, but I honestly suggest that my clients learn to do it themselves, since they are going to want to make changes from time to time.
I compare it to renting a real store. As a new shop owner you are going to be into every corner, you'll soon know the plumbing, the squeaky hinge on the office door, etc. You'll be putting up the shelves and the displays, setting up the checkout counter, etc.
My responsibility it the roof and walls. I'll paint it if you want to pay me, or you can do it yourself. I give you the empty sign holder, but it's up to you to have the sign installed, etc.
I can do (and certainly have done) it all, but I don't work cheap.