It comes down to a few reasons
1) Strength of Aussie dollar ( makes imports cheaper )
2) Goods will not incur duty and GST ( similar to VAT ) as Australia has a import threshold of AUD$1000 - anything over that attracts duty and GST, anything under $1000 ( excluding alcohol and tobacco ) does not incur these additional government fees
3) Australian companies are known to mark up their imported products by a huge margin ( to cover rent, high wages, greed etc.. .), therefore, now cheaper to by from overseas
You are probably seeing more individual small orders rather than large orders that would attract duty and GST.
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