Ebay Vs. Oztions
Personally when I've gone on the oztion site, I find its site much more difficult to use than eBay. I can only believe the popularity of oztion, which has been up since the beginning of 2005, is due to the anti-eBay sentiment and the attractiveness of this Aussie competitor. Also the fact that Oztion has no listing fees, however it still has final valuation fees.
I was thinking about the viability of another such online auction site. The way I would market it would be to have no listing fees or final valuation fees, and attempt to have a better online format than oztion, almost mimicking eBay's. As I believe eBay's online interface is very smooth. The revenue from the site would be generate almost entirely by online advertising. There would be some fees for special auction characterisics like bold font, highlights etc. but revenue would mainly come from site ads.
What do people think of this idea? And the viability of alternative online auction sites? I would appreciate all feedback and discussion.
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