I have started my own business, www.kariskandles.com, and trying to find ways to advertise my business?
Print ads tend to be expensive. The other downside is that people have to remember your url and remember to go there (unlike web advertising where they click and they are there). I'd stick to online marketing for now since you sell online. Google Adwords ads are a popular way to advertise for online retail sites so definitely explore that. You may also find value in working with a cross-promotion partner. What that means is that you and another company that has a customer demographic similar to your own help promote each other. You can link each other on your blogs, you can put each others flyers into outgoing orders, etc.I write a blog about free and inexpensive ways to market and work with a cross-promotion partner. You can check it out at http://www.brandtorrent.com/blogYou can also create a profile on brandtorrent.com to find cross-promotion partners to work with if this is something you're interested in.
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