Business Marketing
I designed the Web page for speed and ease of loading, so I don't use fancy graphics or lots of pictures that take a long time to download. I read in a recent study that if people have to wait more than 20 or 25 seconds for a page to load, they stop and move to another site. Because I want to keep the site as cost-effective as possible, I did not buy links to other sites, either. But I did list the site with such search engines as Yahoo and Lycos, which do not charge for the service.To promote the Web site, I put its URL, or Web address, on the agency letterhead and business cards, and I include it in all advertising.
Design a Web site with some type of focus in mind. If an agent has a niche, he or she should market it on the Web site to help distinguish it from other insurance sites.
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