I'll start by saying; the domain was a good choice. Nice one.
The site itself is easy to navigate, its clear, and there’s no need to search through endless pages of products. However, the aesthetics, in my opinion, seem quite bland. This really isn’t a problem; I would simply advise getting a skin custom made (once sales start to take off!).
You need to get your address on there, by law. As for a phone number, I tend to make that available upon request, quoting something like "if you would like a member of our team to call you, please leave your phone number and a good time to call” or at least something along those lines. You can spend all day on the phone and not see any real benefit (i.e. sales), so it’s not something I would advise advertising publically. That’s not to mention the people who like to call you on a Sunday afternoon.
Although, for me, the main thing which needs changing is the product images. I’m guessing these are the ones which your supplied provided? Don’t get me wrong, there is no real problem with them, but some good quality images will sell your products. It’s important to display the quality of the goods, right now they don’t stand out to me (compared to the other sellers). There was a thread on this just recently, which is certainly worth a look, you can see it here.
I’m sorry if it feels like I’ve concentrated on the negative points, it is a good site, I just felt with the above amended it would be much better.
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