Quote:
Originally Posted by chocoguy
Thanks for the concern. I was saying that I have already done some of those but it is still not working for me. I'm having trouble in using the syndication feed. I want to know how I can use it.
|
The syndication feed where? on Technorati?
Building traffic to a website or blog is an ongoing process. Even laying the groundwork -
SEO stuff and registrations - will take a new look every once in a while.
Go to some of you competitors' sites. Preferably your most powerful competitors.
Check their ranking in Google and Alexa.
Do a 'Show source' and copy their keywords into a file, then run them in the Google sandbox.
- Where are their keywords ranking?
- How much are the bids running for those keywords?
That will give you a good idea of what to shoot for.
While you're on Alexa, check the Wayback Machine on their websites.
It'll give you some idea of how long it took your competitors to establish themselves. You can compare your own efforts to that time frame, and it will help motivate you when things start getting tiresome. (which can be often in this sort of stuff...)
PPC is targeted and quick
If you're getting desperate for traffic, the first place to look is a PPC campaign. Choose a couple of those keywords (from your site or your competitors) to bid on.
Decide on a realistic monthly budget for this sort of advertising. It doesn't have to be a large figure. You can run an effective campaign on $10-$20 a month if you choose your keywords properly.
Bidding in Australia for the obvious keywords can get a little expensive, but there are many other keywords that command considerable traffic for nearly nothing.
If you're bidding against international competitors, you get a perspective quickly on the cost and value of keywords in Australia/NZ. What may seem expensive in Aus/NZ at $1.20 may be costing $8.00 USD oversease.
Most keywords in Aus/NZ are very cheap - maybe even $0.10.
You can use the tools in wizard to see the probability your ad will appear based on what you are willing to pay per click.
It will also show you whether your ad will appear in the top 1-4, or further down the listing. You want to try to be in the top 1-4.
One caveat in Aus/NZ: About 40% (some say as high as 60%) of searchers will not click on a 'Sponsored Link' simply because they know it is purchased. It's more a reflection of the newbie attitudes in this region.
You'll have to design a three line ad for the campaign.
This sort of traffic is counted by Alexa, but Google claims they don't count it in their page rankings. That issue has been debated at length, but it remains moot since Google works to stay inscrutible.
This is a very new market for PPC - the service has only been fully available for about two years - and Google may not be as rigid here as in other markets/regions.
With what you learn from Google, you might want to try running similar campaigns on other sites. Yahoo is more expensive. But MSN is outrageously costly for the coverage (less than 15% of the Aus/NZ searches go through MSN.)
At some point you have to start considering your target demographics.
More men than women use Google; more women use Yahoo. In the Aus/NZ region, far more businesses use MSN - and that is reflected in their expensive ads.
Just a few notes over morning coffee...
Elven