How do you look for places to advertise?

BingBangBooge · 14-11-07

For those of you who do some advertising, how do you find where to advertise?
do you do some kind of a google search for places to advertise?, Or do you google the websites or topics where you would like to advertise

Do you go looking for specialised publications etc

how do you go about sourcing your advertising??

David.Pagotto · 27-11-07

You could try advertising on google.
It works well.

annerz · 20-12-07

i join public sites whose niches are related to mine.
so if i advertise on them, i can most likely invite potential clients,
and my ads won't appear spammish at all.

Elven · 20-12-07

Quote:

Originally Posted by BingBangBooge

For those of you who do some advertising, how do you find where to advertise?
do you do some kind of a google search for places to advertise?, Or do you google the websites or topics where you would like to advertise

Do you go looking for specialised publications etc

how do you go about sourcing your advertising??

Hi Booge,

It really depends on what your product is, and where you intend to sell it.
For example, if your products or services are sold from your website, you may have to phase in an international campaign across many search engines.

Google Australia and Google handle 80% of all searches in Australia, but Google is in a neck and neck competition for search engine results (SERP's - search engine result pages) in other markets around the world. In general, Google and Yahoo split the searches around the world, each taking between a 30-40% share. MSN takes about another 10-15%, depending on country or region, and the rest is split between about 2500 regional search engines.

Australians came to know the Internet late and remain relatively naive, hence the tendency to only mostly Google. The name, Google, has become a verb: to "google" something.
There was a whole search engine industry for about a decade before Google existed. Those sites are not gone.

If your product or service is intended to be sold regionally in Australia, you can use Google's AdWords and AdSense to focus on keywords to make your ads appear only within a region - say within 50km from your home, for example.
The costs are manageable. You tell Google how much you want to spend for a month, and the program will stop placing your ads when your limit is reached.

You bid on the keywords against others. Still, in Australia, the price per click is very low compared to the rest of the world's markets. But you may find for obvious and popular keywords you're bidding against big companies.
How much you pay per click determines where your ad will appear in the Sponsored list. Anywhere past 6 is pretty much a waste of money. You want to appear in the top 1-4.

Before you consider advertising with any PPC program though, you have to make your website as attractive to the search engines as possible.
That's called SEO - search engine optimization. It has to do with how your pages are structured, whether you use Flash and Javascript improperly, and whether you have meta tags which reflect the content of your pages.
If your pages are not properly structured, you may get hits on your site through online advertising, but your site may remain relatively invisible to the search engines.

Elven

David.Pagotto · 21-12-07

That is Correct Elvan,
To get a good search engine ranking the best ways are:
- Have as many targeted incoming links as possible
- High traffic ratio
- Relevant and deep content

Also with new websites there is usually a delay before you can get a good ranking of about 6-12 Months.

chocoguy · 13-01-08

You can also use a forum like this one to advertise your site. Use you’re your site as your signature link. This way whenever you participate on forums you will also advertise your site.

Watkins_24 · 14-01-08

Yep, Forum signature links are great for advertising.

Elven · 14-01-08

Quote:

Originally Posted by chocoguy

You can also use a forum like this one to advertise your site. Use you’re your site as your signature link. This way whenever you participate on forums you will also advertise your site.

The problem with forum signature links, just like links in comments on blogs or following news articles, is they are only counted for a short time by the search engines.
It's not the same as having links from permanent websites.
What determines how long a link in a signature will remain in the indexes is the activity on the forum and the popularity of the forum. This gets into the issue of Authority.

Google and Yahoo are the quickest to find links from forums, and the quickest to remove the links from their indexes. To see how effective a signature link is, check the Altavista links.
Altavista constructs its index from the same directories as Google, but tracks links and backlinks far more. For example, Google may show 10-15 links from your signatures; while Altavista may show hundreds.

The real key to improving your natural search results is to get incoming links from sites in the same industry; sites that offer services or products that complement your products and services. In other words, businesses in the same industry that offer services and/or products that you don't offer. Look for this sort of site with high page rank.

Google has recently degraded link farms and other reciprocal link arrangements. They say it reduces the relevancy of their results. They're probably right unless the reciprocal link involves sites in the same industry.

Your site needs to be registered with as many **relevant** directories and search engines as possible to build natural SERPs. Free or pay is a matter of your own choice.

Elven

nolimits2wealth · 14-01-08

Bigbang what is your site about?
what is your geographical market?
Who do you want to visit your site?
do you have an opt in feature on your site? i.e for email lists

here's an example for you that i use to advertise my site
What sites do I go to? click on links from these sites
what is my budget
will i use a banner ad or a text link ad
every site just about that you go to on the web you can advertise on
so just check down the very bottom of their page and it will say advertise,or advertise here or something along those lines.it will give you their options i.e banner advertising,text ads or even link exchanges.
Just get your ads out there, there are plenty of free places to advertise also.
google search works a treat.
I generally place 3 ads a day for my site,and at the moment I am generating about 1000 hits a day and building.

BingBangBooge · 15-01-08

Hello Nolimits,
My site is still under construction and would rather keep it underraps untill it is finished.
It involves selling physical goods worldwide, Basically a webstore.
I think the advice you have given me will help alot,
Thanks Guys