How much does your business rely on advertising?

spoofkill1 · 17-04-08

I just started a business which is not doing well. I have not done a lot to advertise as it is expensive. How much does a new business need to rely on advertising?

Leigh · 17-04-08

it depends on what business your into, if you have a van get advertising on it one payment and thats it , local newspaper adds crap waste of money.. yellow pages good, but best advertising is word and mouth i spend about £300 pound a year on adverts which pays off , but give yourself a budget to spend and do not go over that budget other wise you will be chucking your money away

editorwebwordslingercom · 17-04-08

You can have the best product or greatest service in the world, but if nobody knows it's there, you're going broke for a living.Marketing and promotion are critical to any business success and growth.Try this:Create a billboard web site - a website that describes your services and products and allows buyers to buy on line.If you're only after local business, Google offers a lot of local search options. Just add your address to the keywords.You can build a good-looking website using templates. Just add copy. Add a free checkout like osCommerce, open a Paypal account and start hyping the website through traditional marketing outlets.For example, use the classifieds in the local newspaper with nothing but your URL. It piques curiosity. Once the visitor is on site, that's where the sale is made.Put your URL on all stationery and other paper associated with the business.Use local cable to advertise your business and URL. True, you can get 100 30 second spots on a rotating schedule at $5 a spot. You can even pick the channels where the adverts will appear.And make sure your site's URL appears in text on screen throughout the spot.Volunteer to write a column for the local newspaper. These outlets are dying for content. You might even get paid.You need buzz, excitement, and ultimately WOM - word of mouth - marketing.Good luck with the biz,Paul Lalleyeditor@webwordslinger.com

CHRISB6934 · 17-04-08

At the start of any business venture the begginning is always the most critical and difficult. Marketing and advertising is essential otherwise how will anybody know you are there. Set a budget and stick to that. Repeat and regular advertising works.