How much is too much to spend on FaceBook ads?
A few months ago we started our FaceBook Ads campaign. Initially it seemed like good value when compared to Google PPC and we received a fair amount of traffic. We we’re initially bidding about $1.10 (within the range suggested by FB). But slowly the “suggested bid” increased and at one point hit a ridiculous $14.05!! I’ve since tried adjusting our bids up and down, but without the keyword bidding insight that you get with something like Google Adwords, it’s impossible to know how much we should spend.
Has anyone cracked the “black magic” of FB ad bidding?
|