New Service - How to approach?
Hi everyone,
I have a new service I'd like to pitch/sell/offer (you get the idea) to exhibitors at Trade Shows and Expos. I see 3 ways of approaching this group of people:
1. Phone them up prior to the expo/trade show and see if they are interested. If so, send more info.
2. Email/post a letter advising of the new service and hope the right person reads it and wants more info.
3. Attend the expo/trade show and offer the service to them in person. The problem with this is that I don't think they will have time to talk. And honestly I don't want to take up their time where they could be getting sales etc.
Any ideas on what your preference would be if you were an Exhibitor?
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