What is the best way to advertise online for free ?
The most effective way to advertise on the Internet isto first set up a website and publish its domain nameon major search directories such as Google.com,Yahoo.com [at http://www.google.com/addurl/?...... andMSN.com since 85% of Internet shoppers rely on thesesearch directories to provide them with goods andservices. In a sense, these search directories are avery large Internet Yellow Pages.Nevertheless, should your website or opening webpagefail to contain "generic" keywords, then anyone usingsuch "generic" queries will not be able to discoveryour website. Your domain name [url] of your website,in a sense, will be invisible, undiscoverable.You may want to consider some simple algorithms which,when observed and committed in designing of a websitewith placement of various critical metatags that cansurely achieve a high search engine presence andincrease Internet traffic to your website. Thesemetatag strategies work well with published webpagesat Google and Yahoo.Design: Should you create an extensive Flash-basedwebsite, make sure to fill-in the property entriessuch as the Title, Description and Keywords. Failingto do so, leaves no hard HTML or ALT resource that canbe readily indexed by search robots. Also consider theInternet audience and their incoming setup. Forexample, if they are on analog/dialup, Flash webpagestake too long to load up and therefore analog userswill likely lose interest and discontinue entering theFlash site. On the other hand, anyone on hi-speed DSLlines, will welcome Flash pages which load quickly. Sobefore designing a pure Flash websitge, ask the simplequestion, "Who's my end user - is he on dialup orDSL?" And if you had to choose between these two usersfor maximum marketability, then select analog userssince 80% of most resident users are still analogInternet subscribers and pure HTML designed webpagesis best for them.A non-Flash-based website which relies on hard text,is far easier to be indexed by search robots. Limitthe use of stylized text saved as .gifs since as agraphic, they are not indexable by search robots.Avoid use of frames since any number of search robotsare unable to properly classify textual material.Placement of Metatags:A ranking or search order does take place with Googleand Yahoo and it begins with the "Title" metag whichshould consist of no more than 65 characters separatedby commas. The "Title" should describe in genericterms, the goods and services, followed by a locationfrom which the resource is located, i.e., city, state.The placement of a domain name which is not genericwithin the "Title" is not appropriate, unless yourdomain name is a major recognizable brand name.The second metatag is the "Description" which isusually 25-30 words to form a complete sentence whichbest describes one's goods and services.And the very last category - "Keywords" are alsosomewhat limited to 15-16 words which can be pluraland compound in nature. Again, avoid multiple entrieswhich could be mistaken as "spamdexed entries" whichis defined as the loading, and submission ofrepetitive words into a particular metatag category."Spamdexing" when discovered on a webpage and reportedto Google's spamreport.com can result in theelimination of your website from their searchdirectory.Here's an example of a very highly-placed website onGoogle.com: Begin with the very "generic" search query"sandwiches downtown los angeles," taking note to notabbreviate Los Angeles to "LA" and of course, leaveout the parentheses ("). It will bring up some 2.4million+ search results. Check out where "Nazos.net"is ranked. It's ranked No. 1!Again, Nazos.net's high web presence was achieved byproper web design and placement of relevant metatagsaccording to Google's publication guidelines.Good luck!
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