SEO Terms and Definitions

sama · 28-02-09

As in most professions, Search Engine optimizers and marketers have a language all their own. It’s easy to get confused by similar terms and new words are being invented all the time.
Here are some very simple SEO definitions to help you begin navigating through the world of SEO:

Algorithm
The secret formula that a Search Engine uses to determine which web pages it will rank for any particular search and in what order those pages will appear in the SERPs.

Crawl
What spiders do - they crawl the web by harvesting links leading from one web page to another in order to discover as many pages as they can.

Link
An image or text that, when clicked on, takes you to another page on the web.

Page Rank
Google’s measure of the relative value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.

PPC’s – Pay Per Click Ads
A very popular form of online advertising in which the advertiser pays for each visitor who clicks on their ad and goes to his/her website.

SEO – Search Engine Optimization
The art and science of improving a web site’s rankings in the Search Engine Results Pages (SERPs)

SERPs - Search Engine Results Pages
The pages of results that appear after a search is made.
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David.Pagotto · 28-02-09

Thanks for the post.

wayney · 29-09-09

Quote:

Originally Posted by mikemark

1High demand for SEO services

Once SEO was not a separate profession - Web masters performed some basic SEO for the sites they managed and that was all. But as sites began to grow and make money, it became more reasonable to hire a dedicated SEO specialist than to have the Web master do it. The demand for good SEO experts is high and is constantly on the rise.
2A LOT of people have made a successful SEO career

There are many living proofs that SEO is a viable business. The list is too long to be quoted here but some of the names include Rob from Blackwood Productions, Jill Wahlen from High Rankings, Rand Fishkin from SEO Moz and many others.
3Search Engine Optimizers make Good Money !

SEO is a profession that can be practiced while working for a company or as a solo practitioner. There are many jobboards like Dice and Craigslist that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. Salaries over $80K per annum are not an exception for SEO jobs.
As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don't get depressed if you didn't pass - here is a great checklist that will teach you a lot, even if you are already familiar with SEO.
4Only Web-Designing MAY NOT be enough

Many companies offer turn-key solutions that include Web design, Web development AND SEO optimization. In fact, many clients expect that when they hire somebody to make their site, the site will be SEO friendly, so if you are good both as a designer and a SEO expert, you will be a truely valuable professional.
On the other hand, many other companies are dealing with SEO only because they feel that this way they can concentrate their efforts on their major strength – SEO, so you can consider this possibility as well.
5Logical step ahead if you come from marketing or advertising

The Web has changed the way companies do business, so to some extent today's marketers and advertisers need to have at least some SEO knowledge if they want to be successful. SEO is also a great career for linguists.

You're right...thanks for stressing this points