It would help if you were industry specific as each market has very unique conditions that effect
SEO. For example...if your client was selling glasses, the demographic for that client's customers would be very specific for that market, and their search habits would be VERY different that the search habits of a customer that was interested in buying shoes. I know it sounds kind of obvious, but most
SEO companies miss this point entirely. The search behavior for B2B is also VERY different than retail consumer search habits. When I get a sales call from an
SEO company....the first thing I ask them is what they know about MY market. 99.9% of the time...they know nothing about it, and in turn cannot offer me anything that I do not already develop internally.Today, businesses are very well aware of the importance of optimization. They are much savvier than they used to be, and many of them ( like my own) do it for themselves out of necessity. With the exception of small mom and pop operations, the generic approach has a limited future in
SEO. My advice is to target a market you think is doing well in this economic environment. “Measure” the players there, and look for the ones who obviously need help. Just keep in mind the person on the other side of the phone may ask you “what do you know about MY market?” You better have good answers.